Procter & Gamble’s rerd for supportg the LGBTQ+ muny is near-immaculate s nsistency. But how do such a large multatnal built on such a liberal brand purpose handle the hypocrisy of operatg untri where beg gay leads to ostracizatn, rceratn and ath?
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AS AN LGBTQ+ ALLY, P&G IS NAVIGATG THE PLEXI OF OPERATG ANTI-GAY MARKETS
GLAAD and the nsumer products giant Procter & Gamble today announced the lnch of a new mpaign aimed at spirg greater cln and acceptance of lbians, gays, bisexuals and transgenr people through marketg and advertisg.
“Our hope through The Visibily Project is to help to create the sensivy and sensibily, not only the bs strategy, but behd the mera, ” add Brent Miller, P&G’s senr director of s Global LGBTQ+ Equaly Program, who is himself an out gay man. He scribed a letter out gay Olympian skier G Kenworthy received om a fan followg a mpaign tied to the 2018 Olympic Gam.