Procter & Gamble’s rerd for supportg the LGBTQ+ muny is near-immaculate s nsistency. But how do such a large multatnal built on such a liberal brand purpose handle the hypocrisy of operatg untri where beg gay leads to ostracizatn, rceratn and ath?
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AS AN LGBTQ+ ALLY, P&G IS NAVIGATG THE PLEXI OF OPERATG ANTI-GAY MARKETS
GLAAD and the nsumer products giant Procter & Gamble today announced the lnch of a new mpaign aimed at spirg greater cln and acceptance of lbians, gays, bisexuals and transgenr people through marketg and advertisg. “Our hope through The Visibily Project is to help to create the sensivy and sensibily, not only the bs strategy, but behd the mera, ” add Brent Miller, P&G’s senr director of s Global LGBTQ+ Equaly Program, who is himself an out gay man.
He scribed a letter out gay Olympian skier G Kenworthy received om a fan followg a mpaign tied to the 2018 Olympic Gam. I'm a whe cisgenr gay man and there are people that are far ls privileged than I am. “A rabow flag on the packagg is a nice and visible way to show support, and as a gay man I wele that, but I want to make sure we are g the power we have as a brand wh the size of the pany to create nversatn, ” he explas.
“I got one letter om a boy the US who saw a Head & Shoulrs mpaign [featurg a gay man] and cid to e out of the closet, ” he says. But how do such a large multatnal built on such a liberal brand purpose handle the hypocrisy of operatg untri where beg gay leads to ostracizatn, rceratn and ath? Officially he is a PR guy – associate director of global bety munitns – however, as an active member of the pany’s LGBTQ+ work, Gable, he has been brought on to nsult when to the portrayal of gay or genr non-bary people on screen.