Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

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Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay.

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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

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An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said.

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

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Per Outsports, Maxen is the “first publicly out male ach a major Amerin men’s pro sports league, ” wh WNBA ach Curt Miller, who publicly me out to the media as gay 2015, also a publicly out male ach an Amerin profsnal sports league.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

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Jacksonville Jaguars associate strength ach Kev Maxen is believed to be the first openly gay male ach major North Amerin men's sports after g out publicly an terview wh Outsports. * gay community search *

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

” The edian Bill Maher said on his show that by 2054, if we follow what he se as the current trajectory, “we will all be gay, ” addg that the rise the number of younger people intifyg as transgenr seemed spic. Bee of the fluence of Schorr put siarly Natnal Review: “To suggt that social suggtibily uld be playg a role the skyrocketg numbers of young girls’ exprsg their sire to bee mal, for example, is not of urse to say that gay and transgenr people would not exist whout the topics’ beg discsed the public square.

This is the first time Amerin history that gay and trans people have been able to live as themselv any real way, wh jobs and marriag and dogs and ts and visibily.

JAGUARS’ KEV MAXEN IS FIRST MALE ACH TO E OUT AS GAY US MEN’S PRO SPORTS

Kev Maxen, an associate strength ach wh the Jacksonville Jaguars, has bee the first male ach a major U.S.-based profsnal league to e out as gay. * gay community search *

Vcent and the Grenad, where gay sex is still homelsns to ongog physil and verbal abe, the gay muny the small natn of some 100, 000 people says is unr nstant threat. Vcent, anal sex is punishable by up to 10 years prison, while “gross cency” wh another person of the same sex is punishable by up to five years, acrdg to lonial-era laws that are mon the socially nservative Caribbean rarely voked, the rights group and a lol activist said the laws help legimize hostily and abe agast gay people.

”Human Rights Watch terviewed more than 20 members of the island’s LGBTQ muny who shared their stori but were not intified to protect them, notg that lol police are often openly discrimatory toward gay people who seek help. Several reported that their fai are homophobic and physilly and verbally abed them, g them to bee homels and promptg some to nsir also stggle to fd jobs amid a high unemployment rate and said they face discrimatn, cludg a 19-year-old gay man who said he has rorted to beggg: “Sometim I am so hungry. ”González wh Human Rights Watch noted that 2019, the ernment held a workshop for public employe on the importance of rpectg gay rights, a rare move for a nservative Caribbean natn.

Jacksonville Jaguars associate strength ach Kev Maxen is believed to be the first openly gay male ach major North Amerin men's sports after g out publicly an terview wh Outsports. " San Francis 49ers assistant Katie Sowers, a pneer among female ach the NFL, me out as the the league's first openly gay ach 2017, acrdg to Outsports.

JACKSONVILLE JAGUARS KEV MAXEN BE FIRST PROFSNAL MALE ACH TO E OUT AS GAY

/PRNewswire/ -- For many years, the term 'gay water' has been known wh the queer muny as a lloquialism for a vodka soda. As of today, the brand Gay... * gay community search *

He add that he reached out last year for advice on g out om former Las Vegas Rairs lebacker Carl Nassib, who beme the first active openly gay player NFL history 2021. As of today, the brand Gay Water officially lnch to brg that phrase to the mastream as one of the first alholic beverag found and ground the LGBTQ+ muny.

At s earlit fn, "gay" means "happy, " yet over the years perceptn of the word shifted to negative as people began g as a pejorative label for people and actns. "There has been a distct lack of LGBTQ+ reprentatn the alhol dtry, but Gay Water aims to change this, " says Spencer Hodson, Founr and CEO of Gay Water.

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Wh three simple gredients, only 80 lori and 4% ABV, gluten-ee and no sugar, Gay Water also aims to appeal to folks tryg to make healthier liftyle choic, but still want to enjoy alhol. Gay Water will lnch wh four rehg flavors: watermelon, lime, peach, and grapeu wh plans to expand to more product l the g Water sgle flavor packs will nta six 12oz ns for $18. About Gay WaterGay Water is not jt any nned vodka soda pany, but a queer missn-driven liftyle brand that aims to celebrate and empower the LGBTQIA+ muny.

We believe reclaimg the word 'gay' by makg visible every day - be at your lol bar, rtrant, liquor store, grocery store, and of urse, your own a pany, we are mted to creatg a safe and clive muny for everyone, cludg our employe, the non-profs we llaborate wh, and the vendors we work wh.

JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

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The term “homosexualy, ” while sometim nsired anachronistic the current era, is the most applible and easily translatable term to e when askg this qutn across societi and languag and has been ed other cross-natnal studi, cludg the World Valu Survey. Dpe major chang laws and norms surroundg the issue of same-sex marriage and the rights of LGBT people around the world, public opn on the acceptance of homosexualy society remas sharply divid by untry, regn and enomic velopment.

Those Wtern Europe and the Ameris are generally more acceptg of homosexualy than are those Eastern Europe, Rsia, Ukrae, the Middle East and sub-Saharan Ai. In many natns, there has been an creasg acceptance of homosexualy, cludg the Uned Stat, where 72% say should be accepted, pared wh jt 49% as recently as 2007. In many of the untri surveyed, there also are differenc on acceptance of homosexualy by age, tn, e and, some stanc, genr – and several s, the differenc are substantial.

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For example, some untri, those who are affiliated wh a relig group tend to be ls acceptg of homosexualy than those who are unaffiliated (a group sometim referred to as relig “non”). For example, Swen, the Netherlands and Germany, all of which have a per-pa gross domtic product over $50, 000, acceptance of homosexualy is among the hight measured across the 34 untri surveyed.

LBIAN, GAY, BISEXUAL, TRANSGENR, AND QUEER MUNY

Lbian, gay, bisexual, transgenr, and queer muny (LGBTQ muny), any untry, regn, cy, or other loly, a group of persons who intify as lbian, gay ( the narrow sense of beg a male who is sexually or romantilly attracted to other mal), bisexual, transgenr, or * gay community search *

By ntrast, Nigeria, Kenya and Ukrae, where per-pa GDP is unr $10, 000, ls than two--ten say that homosexualy should be accepted by society.

The study is a follow-up to a 2013 report that found many of the same patterns as seen today, although there has been an crease acceptance of homosexualy across many of the untri surveyed both years. Central and Eastern Europeans, however, are more divid on the subject, wh a median of 46% who say homosexualy should be accepted and 44% sayg should not be. But sub-Saharan Ai, the Middle East, Rsia and Ukrae, few say that society should accept homosexualy; only South Ai (54%) and Israel (47%) do more than a quarter hold this view.

However, while took nearly 15 years for acceptance to rise 13 pots om 2000 to jt before the feral legalizatn of gay marriage June 2015, there was a near equal rise acceptance jt the four years sce legalizatn. More than eight--ten Democrats and Democratic-leang pennts (85%) say homosexualy should be accepted, but only 58% of Republins and Republin leaners say the same.

JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY

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In 22 of 34 untri surveyed, younger adults are signifintly more likely than their olr unterparts to say homosexualy should be accepted by society. This difference was most pronounced South Korea, where 79% of 18- to 29-year-olds say homosexualy should be accepted by society, pared wh only 23% of those 50 and olr. This staggerg 56-pot difference exceeds the next largt difference Japan by 20 pots, where 92% and 56% of those ag 18 to 29 and 50 and olr, rpectively, say homosexualy should be accepted by society.

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In most untri surveyed, those who have greater levels of tn are signifintly more likely to say that homosexualy should be accepted society than those who have ls tn.

For example, Greece, 72% of those wh a postsendary tn or more say homosexualy is acceptable, pared wh 42% of those wh a sendary tn or ls who say this.

In a siar number of untri, those who earn more money than the untry’s natnal median e also are more likely to say they accept homosexualy society than those who earn ls. In Israel, for stance, 52% of higher e earners say homosexualy is acceptable society vers only three--ten of lower e earners who say the same.

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In many of the untri where there are measurements of iology on a left-right sle, those on the left tend to be more acceptg of homosexualy than those on the iologil right. In South Korea, for example, those who classify themselv on the iologil left are more than twice as likely to say homosexualy is acceptable than those on the iologil right (a 39-percentage-pot difference).

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HI, GAY! - Canned Vodka Soda Brand created by and for the LGBTQ+ muny Aims to Dtigmatize the word 'Gay', Lnch wh Four Inic Flavors .

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