On this episo, Zach chats wh Aaron Thorp, -founr of Supergay Spirs, a brand that pris self on celebratg the LGBTQ+ muny.
Contents:
- SUPERGAY CRAFT VODKA
- SUPERGAY SPIRS
- INTRODUCG QWEAR'S APRIL SPONSOR: SUPER GAY UNRWEAR
- SUPER GAY CRAFT VODKA 750ML
- NEXT ROUND: SUPERGAY SPIRS IS BRGG JOY TO CRAFT DISTILLG
- SUPERGAY - CRAFT VODKA (750ML)
SUPERGAY CRAFT VODKA
Supergay Spirs is ma om anic, non-GMO rn, and is filtered through activated nut charal New York. It's credibly smooth sipped over ice or mixed a cktail. Drk Supergay anytime of the year. #farmtodis #drksupergay * super gay spirits *
FARMTODisVODKAVODKAHandcraftedFrom gra to glass we obss over every tail of handcraftg Supergay vodka.
Supergay is ma om 100% anic rn om nearby producers. Supergay is handcrafted small batch and filtered through activated nut charal to create a distctively smooth and clean vodka. Born om the belief that craft spirs should have more fun Supergay Spirs was tablished 2020.
SUPERGAY SPIRS
* super gay spirits *
SMALLBATCHBIGCHaracterSupergay is ma om 100% anic, sgle orig rn. Featured OrganilwaysSupergay is ma om anic gredients, and is naturally gluten ee. We make Supergay the old-fashned way at our distillery Yonkers, N.
Small batch vodka produced by SUPERGAY Spirs Yonkers, NY.
Supergay annually donat a percentage of every bottle sold to anizatns beneftg the LGBTQ+ Communy.
INTRODUCG QWEAR'S APRIL SPONSOR: SUPER GAY UNRWEAR
Produced small batch and filtered through activated nut charal to create a texturally rich vodka, Supergay mix perfectly cktails and is equally lic on the rocks. Enjoy a classic Marti or lean to Supergay’s soft sweetns wh a Whe Rsian.
SUPER GAY CRAFT VODKA 750ML
In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
NEXT ROUND: SUPERGAY SPIRS IS BRGG JOY TO CRAFT DISTILLG
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
SUPERGAY - CRAFT VODKA (750ML)
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. #drksupergay.
Supergay vodka. Supergay is ma om 100% anic rn, om lol producers. #drksupergay #farmtodis.
Supergay is handcrafted small batch and filtered through activated nut charal to create a distctively smooth and clean vodka that mix. Born om the belief that craft spirs should have more fun, Supergay Spirs was tablished 2020.