Introducg Qwear's April Sponsor: Super Gay Unrwear — Qwear Fashn

Contents:

• SUPERGAY CRAFT VODKA
• SUPERGAY SPIRS
• INTRODUCG QWEAR'S APRIL SPONSOR: SUPER GAY UNRWEAR
• SUPER GAY CRAFT VODKA 750ML
• NEXT ROUND: SUPERGAY SPIRS IS BRGG JOY TO CRAFT DISTILLG
• SUPERGAY - CRAFT VODKA (750ML)

SUPERGAY CRAFT VODKA

FARMTODisVODKAVODKAHandcraftedFrom gra to glass we obss over every tail of handcraftg Supergay vodka. Supergay is ma om 100% anic rn om nearby producers.

Supergay is handcrafted small batch and filtered through activated nut charal to create a distctively smooth and clean vodka. Born om the belief that craft spirs should have more fun Supergay Spirs was tablished 2020.

SUPERGAY SPIRS

SMALLBATCHBIGCHaracterSupergay is ma om 100% anic, sgle orig rn. Featured OrganilwaysSupergay is ma om anic gredients, and is naturally gluten ee. We make Supergay the old-fashned way at our distillery Yonkers, N.

INTRODUCG QWEAR'S APRIL SPONSOR: SUPER GAY UNRWEAR

Small batch vodka produced by SUPERGAY Spirs Yonkers, NY. Supergay annually donat a percentage of every bottle sold to anizatns beneftg the LGBTQ+ Communy.

Produced small batch and filtered through activated nut charal to create a texturally rich vodka, Supergay mix perfectly cktails and is equally lic on the rocks. Enjoy a classic Marti or lean to Supergay’s soft sweetns wh a Whe Rsian.

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

SUPER GAY CRAFT VODKA 750ML

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

NEXT ROUND: SUPERGAY SPIRS IS BRGG JOY TO CRAFT DISTILLG

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

SUPERGAY - CRAFT VODKA (750ML)

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

#drksupergay. Supergay vodka. Supergay is ma om 100% anic rn, om lol producers.